primal5 - 6:10 pm on Mar 19, 2008 (gmt 0)

Hi TrafficJockey,

You should try different landing page variations and different ad variations. Do some split testing on your ads and see which ones work the best and which ones you can do without or modify.

Note everything you do so you can benchmark and track your gains or losses. Sometimes all it takes is a little bit of ad modifications and different landing pages to tap into the best conversions. Also keep a close eye on your competition and their marketing tactics. If its working for them it should work for you.