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redintheforest - 4:26 pm on Mar 11, 2008 (gmt 0)
There really is no right or wrong way to do your set up. A lot of it is trial by error...it is really hard to define and test to see which works best for you and your site. I personally think it is best to use exact match keywords. However, I do use all three types depending on my adgroup and keywords. [edited by: tedster at 11:21 pm (utc) on Mar. 11, 2008]
There is a tool called Adwords Wrapper that automatically generates phrase, exact and negative keyword phrases to use in Google Adwords - This will save you time...