pood - 9:36 pm on Mar 10, 2008 (gmt 0)

When you guys start a new PPC campaign, do you start with the broad/advanced matching off the bat or start with phrase match?

A strategy I plan on testing: start with broad match, see what keywords are converting the best and any keywords that don't convert, put them in a negative list.

Granted, this would cost a little more than starting with phrase match.