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- Advertising
-- Pay Per Click Engines
---- AdWords IP exclusion limitations


Gremlin098 - 4:16 pm on Mar 3, 2008 (gmt 0)


Thanks Waldo. The IP exclusion prevents ads from appearing to people on certain IPs. Its a great feature for blocking competitors who click your ads just for fun. The problem is it is very limited at this point. Our competitors don't tend to click on our ads very often and, when they do, its probably more curiosity than spite - which is a good thing since we have way more than 20 competitors we would have to block.

I'm sure not many advertisers are using the filter the way I want to, but it makes sense for us to block individuals and smaller businesses since our target clients are large companies who would probably be searching from a WAN.


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