Waldo - 3:14 pm on Feb 22, 2008 (gmt 0)

I manage campaigns for retailers and we use a lot of internal search results pages as landing pages --

For example a term like ipod & ipods would go to the same place. Would there be any benefit (statistical, an efficiency, for relevence, etc..) to only using the =?search"ipod" landing page for both of these terms? Currently we use the =?search"ipods" landing page for the plural form and all plural forms of our search terms.

I'm looking for some explanation behind answers, please.

- W