WebStart - 12:47 am on Mar 27, 2008 (gmt 0)

I have been in retail on the Internet since 1999 and before PPC was born. I have tried everything, and virtually every PPC. My experience is: quality counts, just as it does in the cookware you buy, the clothes you buy, the furniture you buy. Bargains like this are not bargains. IN PPC, quality is Google. Nothing else compares. Not Yahoo, though I would count it number 2, and MSN is a long way back 3rd, but it's there. Maybe Looksmart, and Ask. But definitely not the third tier stuff. All those 3rd tier others are a waste of time and very definitely a waste of money.
Think about it: when you go to search do you use 7 search, or any of those others, like seeka.com or whaterver? No one else does either.

Problem is that even Google is becoming less effective. There are just too many tire kickers out there clicking on our paid for ads.