travelin_cat - 4:33 pm on Dec 19, 2007 (gmt 0)

phranque,

I have often heard this about organic vs ppc.

Do you (or anyone else) know of any documentation to validate this?

We have a travel site with great organic positioning and most of our ppc campaigns have brought in much less numbers for the same term then their organic counterpart.

Also, the conversions for us are terrible for ppc vs. organic.