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- Advertising
-- Pay Per Click Engines
---- PPC Reports - Calculating Total Average Position


beesticles - 9:51 am on Oct 9, 2007 (gmt 0)


Weight it by the number of impressions that each keyword received.

Eg.

KW1: 1000 imps, 2.5 avg pos
KW2: 2000 imps, 3.8 avg pos

Total = ((1000 * 2.5) + (2000 * 3.8)) / 3000 = 3.4


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