Jonerock1t - 8:04 am on Sep 19, 2007 (gmt 0)

Hi Angelfan,

If you search for "position" in the adCenter help menu it says that:

"Rank is determined by many factors, including:

The amount you bid for the keyword (A word or phrase that people use to search online for a product or service. An advertiser bids on keywords, and the bid and other factors determine whether the ad displays and in what position.) that is used in the search query or that matches keywords found on the content-based webpage.

Your ad's relevance (The relationship between an ad and its keywords, the landing page, the customer's demographic characteristics, and the advertiser’s website. For example, the keyword "transmission" might be relevant to both a radio station and a car repair shop, but a customer seeking one result is likely to find the other irrelevant.) .

Your ad's performance, or click-through rate (The ratio of the number of times an ad is clicked to the number of times the ad is displayed. ) , on search results pages or content-based webpages."

Hope this helps.