stump4 - 4:29 am on Aug 28, 2007 (gmt 0)

US citizens who earn more than 40k and are seriously considering purchaing a mainstream item priced higher than $200 within the next 30 days - regardless if they are buying online or down the street - regardless if they have totally made up their mind - regardless if they they know exactly which model, style, etc - if they bother to do an online search for that product - the CTR on paid ads would likely be somewhere between 125% and 160%.

And I'll bet that it even comes fairly close to that for the subset of the population that hangs out here (and has a couple grand in the bank) - for some products - even though we're more likely to peek at the url and just type it in...

For some things obviously higher - for some things obviously lower.

Just how mainstream - just how expensive - just how many ads showing,
What day it is - what time it is - what month it is - and demographically I find quite a spread within the top 3 search engines - and not just income - but AGE and Occupational Industry seem the most contrasting - among the users of one search engine to another.

We all have a good idea of what search engine techies use - what search engine 16 year-old girls use - and what our parent's use. And I'd say 75% of our grandparents online are using the search engine that came pre-programmed with the pc - or pre-programmed with their isp. - so many variables so little time. - but dogpile average searcher ctr is useless to me. Show me the money!

What I'm saying is more than just an opinion - but still highly variable, as mentioned - but it seems to related to this topic - if it's not - please be polite - I'm deaf, dumb, blind, and drunk.