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-- Pay Per Click Engines
---- Research: Surfers Click Ads Less Than 2 in 10 Searches
econman - 3:03 am on Aug 24, 2007 (gmt 0)Thread source:: http://www.webmasterworld.com/ppc/3430305.htm
16% sounds plausible, if this is spread over a half dozen or more ads; and of course many people click on the non-sponsored results, as well.
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