londrum - 9:25 pm on Aug 23, 2007 (gmt 0)
clicks on search results pages are bound to be higher though, because everybody who visits the page is actively looking for a link to click - that is the whole point of the page. the page doesn't even need to look pretty.
all they've got to do is stick a useful ad in your face and people should click it. so i would have thought it would be higher than 16%