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- Advertising
-- Pay Per Click Engines
---- Research: Surfers Click Ads Less Than 2 in 10 Searches

rohitj - 8:17 pm on Aug 23, 2007 (gmt 0)


No one here represents the average surfer. The average surfer is impatient and unlikely to completely distinguish between organic and sponsored links. The high CTR probably reflects that. People come to click, when they visit a search engine.

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