mattpone - 10:35 am on Aug 3, 2007 (gmt 0)

hiya

i think you are getting confused a little with the terminology - Google AdWords is for Pay Per Click (PPC) - Search Engine Optimisation (SEO) is a method of improving a website to increase the rankings within the natural/organic listings.

I'm assuming you are refering to the PPC as you are talking about AdWords - in which case I'd say about 70-80% of what you learn from AdWords will be of use if you want to go on to set-up MSN and Yahoo too, but there are quite a few differences (like MSN randomly rejecting ads for no aparent reason! grr!) AdWords is the easier of the three to use though.

Hope that answers your question?