King_Fisher - 12:19 am on Jul 17, 2007 (gmt 0)
Traditional brick & mortar business use to average about 5% of gross sales
depending a lot on your profit margins. In other words for ever hundred
thousand dollars worth of sales you would spend $ 5,000.00 to generate that much volume As far as Internet sales go there is no traditional formula.
However I would never swap dollars and break even. Might as well stay in bed. KF