vibgyor79 - 10:09 am on Feb 6, 2003 (gmt 0)

FindWhat is probably the third largest PPC advertising traffic source and delivers fair amount of traffic for most keywords. For the same number of keywords, the amount of traffic you will get will be slightly lower than that of Overture/AdWords.

And I have seen that the conversion rate is not as good as Overture/AdWords. However, FindWhat is a lot cheaper than Overture for almost all the keywords and hence generally, my ROI from FindWhat is as good as my ROI from Overture.

Another advantage of FindWhat is that your listings can be exported to Lycos Insite AdBuyer (insite.lycos.com).