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eurokc98 - 8:28 pm on Jan 8, 2007 (gmt 0)
It really depends on your budget. If you are new I would only start out with 10 keywords and learn that way. You dont want to throw up 10k keywords and have to learn on that scale.
I work for a small ppc management firm btw. You can get a company to setup the accounts and do the keyword research fairly inexpensively. I would at least talk to a few companies about it and grill them on what they will do for you. That way you can learn what they are going to do and do it yourself.