Michael_Anthony - 4:06 pm on Jan 2, 2007 (gmt 0)

Outsourcing will only guarantee one thing - extra cost. The only exception is a sevice called bidbuddy, who I have tried with success on many ocassions. If you have a low budget (say less than £2k/week) then I'd recommend doing it yourself.

I'd recommend starting with Adwords - their interface is easiest and they have the most traffic, so you can get results from which to make decisions quickly.

It's pretty easy to spend loads and get zero results though. Make sure that you watch conversions like a hawk and delete any keywords that don't work ruthlessly.

The trick with PPC is lots of keywords, a high CTR and realistic bidding. Don't make the mistake of thinking that you need a high position for it to work - all you need to do is make a profit.