cwnet - 12:52 am on Oct 31, 2006 (gmt 0)

Read the article?

*they will demand that online publishers hire auditors to check their ad and viewer counts.*

How is that PPC? Sounds more like impression and/or user counting to me.

*Other companies...* thats where the article starts going into the topic the headline suggest.

A good example of really bad journalism...taking big names and connect them with a message those names didn't mention.

Just because it is hip to write about *click-fraud* and doing so may produce more impressions than the true story does not turn an editorial piece of BS into a newsworthy story that needs to be reproduced on a board that really does not need to do impression-whoring.