BillyS - 8:46 pm on Oct 30, 2006 (gmt 0)

Who's twisting anyone's arm to advertise online? Besides, how many marketers would actually understand any kind of logical explanation?

And I completely agree with the TV comment too. Do we need auditors peeking in homes during the Super Bowl to make sure they're watching ads and not taking a P? Hey, audit away. Getting rid of invalid clicks is only going to drive the price of a valid click through the roof.