Bobby_Davro - 1:52 am on Oct 14, 2003 (gmt 0)

"if they kept the $299 forever then they will be out of business on Jan. 15th 2004"

Then they shouldn't have offered it in the first place. A lifetime listing is a lifetime listing.

"And why is it useless? becasue now you have to pay for the traffic."

No, we had *already* paid for the traffic. They just wanted a second helping. Imagine buying a car for $5K and then being told afterwards that you have to pay a $10 fee every time you want to drive the car, but you do get 10 free rides in the car each month. Would you be happy with that?

What's more, for many webmasters $0.15 was far more than they could afford to pay per click. Many people had banked on paying a one off fee of $299 and getting many clicks over a long period of time. PPC pricing only suits a certain set of webmasters.

If they had started a PPC engine in *addition* to the directory, it wouldn't have been a problem. But they screwed a whole bunch of webmasters and "upgraded" their listings to PPC accounts.

Nor do I agree that they would be out of business. Where is the evidence for that? Yahoo runs a directory, charging an identical amount, and they don't seem to be going out of business at the moment.