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-- Pay Per Click Engines
---- Looksmart looking to cut costs


Bobby_Davro - 12:34 am on Oct 14, 2003 (gmt 0)


kingArthur, the problem was never about them using PPC - most people here love that business model. The problem is with them taking people's money for a directory listing and then switching to a completely different model which is useless for many of those of us who paid for the directory.

And the courts agree.

Does anyone know how much that court ruling is going to cost them? Is it going to eat into their $60M cash reserve?


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