webdudek - 8:03 pm on Sep 17, 2006 (gmt 0)
I've tried as an advertiser, almost every PPC company I've seen, including really #*$!ty ones. And now, when I feel like I've seen this market, I really don't understand why would a publisher use any other network then tier 1 networks.
It is clear that Miva, Enhance, 7search and many others are paying less then Google pays adsense publishers or Yahoo pays YPN publishers.
So why on earth does anyone want to be a Miva publisher?
The only reason I can think of is that if your site does not meet the standards of Google or Yahoo, you will have to look for something else.
Is there anybody here who is a publisher of a tier 2 network that can explain why it is a good idea to work with these networks?