---- Research Claims That Advertising Fraud Is On The Rise
gregbo - 8:33 pm on Jul 21, 2006 (gmt 0)
spot on. I think this report is nonsense really - how on earth could they possibly have separated the fraud from the network issues/fickleness that prevents all paid for clicks from actually getting anywhere?
This is a good point. There is fraud that can't be separated out from nonconverting clicks.
And anyway so what? Most advertisers know their max price per lead/max budget so all click fraud does is change who gets that money. If click fraud was abolished tomorrow prices would only rise to compensate - it just means that some cretins are earning some cash. why is it such a big deal?
It's still a crime. We don't refuse to prosecute burglars just because doors are unlocked.