- - Advertising
- -- Pay Per Click Engines
- ---- Research Claims That Advertising Fraud Is On The Rise
engine - 4:41 pm on Jul 21, 2006 (gmt 0)
|A report by Click Forensics has claimed that so-called click fraud is on the rise, potentially undermining the way many free sites are supported. |
Click Forensics claimed that more than one in 10 responses to online advertising is not authentic, and the number is growing.
Research claims that advertising fraud is on the rise [pcw.co.uk]
It's a scary thought if you look at the figures indicated: Estimated cost to industry is $1.3 billion a year and $500 million was lost business.
Thread source: http://www.webmasterworld.com/ppc/3017494.htm
Brought to you by WebmasterWorld: http://www.webmasterworld.com