dennisyu - 11:31 am on Aug 22, 2006 (gmt 0) dennisyu
The Google/Yahoo split is very much dependent upon what market (geo and type of terms) you are targeting. In on-line dating, I saw 60-70% of the traffic come from Yahoo. We weren't able to get the same click or sub volume via Google, partly because we couldn't force-bid, like you can on Yahoo. Generally, you can get more traffic on Google.