One has to wonder if the NY Times has such a moral approach to the advertisers in their newspaper? Do they check to see if the customer who takes out a 1 page spread ad is an upstanding company or individual? I know the Washington Post had no such scruples when letting Larry Flynt place a 1 page ad posting a 1 million dollar reward to discredit a high ranking republican. His prerogative, I suppose, but can it be considered worthy of a newspaper ad? I am sure the Post would say that Larry paid the money and what he was doing was not illegal. And they would be right. I am pretty sure that if the Times were offered something similar, for the right price, their view would be similar. How is adwords or overture any different?