This is some of the most uninformed and openly malicious commentary I've read in this forum -- or anywhere else, for that matter -- in a long time. The point of the article is that here we have retailers behaving badly -- caveat emptor, blah, blah, blah -- but, hey, buying public, the results you get from Google and Overture? Nothing to do with merchant quality. But -- does Google kick AdWords customers off their site for screwing their customers? No? Bad karma like that will have a negative effect on your business. Helping slimebags defaud others will come 'round to haunt you. Attention, Froogle sycophants -- do you really think that a low price in the absence of merchant rating data is worth a damn? What of the camera vendor who won't sell you that "deal" unless you also buy a $200 lens cap? Or the camera that doesn't come with a North American warrantee? Fine-print fraud is still fraud.