Learning_Curve - 5:40 pm on Aug 17, 2003 (gmt 0)

Well, if MSN drops or demotes LS listings, MSN loses their cut of the LS 15 cents a click.

However, if MSN gains more traffic with more relevant SERPs, then MSN may make more from their cut of the increased Overture clicks which average about 40 cents.

Let's face it, the big money is being made in pay per click. Why mess around with LS's failing business model when PPC is booming?