simon_c - 9:45 pm on Aug 27, 2003 (gmt 0)

Hi, as BidBuddy's creator, we license the tool to a number of agency type partners who then decide their own level of service from full PPC campaign management(keyword research, constructing listings, ROI tracking, etc) to just updating bids on an existing account.

I'm not involved directly with your relationship with your agency but would be happy to provide you with references from people who use BidBuddy in the UK financial arena. Please ask your ad agency and we'll provide them with several people to contact.

Re Pricing - Often the judgement isn't about saving on your spend, but getting better value for your budget. This can be achieved in a number of ways such as targeting better quality, cheaper traffic from a variety of providers, writing titles/descriptions which attract buyers not browsers and strategising different keyword groups to deliver your aims.

re Guarantees - Shak, when pitching ourselves, we don't guarantee savings. In fact, we don't guarantee anything other than we'll provide our best efforts to deliver best value. We do provide what we consider to be accurate projections of what we could achieve for each potential client. These are arrived at through in-depth keyword and pricing research specific to each client but they aren't guaranteed as the client may decide on different strategies or budgets at different times.

This 'best value' ethos has secured us a healthy customer base of top brands and FTSE100 companies. However, BidBuddy licencees (usually media agencies/seos) are free to price things independantly to their clients.

There's a number of other bid tools and services out there, the suitability of each depends on what you're aiming to achieve with your budget, how you aim to achieve it and how much of the campaign management you want to deal with yourself.