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- Advertising
-- Pay Per Click Engines
---- Espotting & Overture


Adam_C - 9:18 am on Jul 25, 2003 (gmt 0)


I'm setting up about 500 keywords on Espotting & Overture for a new client.

Haven't dabbled with PPC for ages. Can anyone tell me what to watch out for when writing titles & descriptions?

For example is it ok to include punctuation, e.g.

"Looking for cheap widgets? Come to WidgetShop"


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