martinibuster - 2:55 pm on Jun 25, 2003 (gmt 0)

Yup, MSN is the big reason for LS.

To get the most out of it it's important to check your keywords in MSN to evaluate what comes up then base a decision to proceed or not according to the results relative to what your competition is or isn't doing, as well as taking Ink into the consideration.

There are many circumstances in which a well optimized LS listing can trump your competition and pay off with decent traffic.

Take care not to muddy up your Ink listings though, as LS data gets fed into Ink, essentially ruining your Ink investment.

[edited by: martinibuster at 2:59 pm (utc) on June 25, 2003]