lloyd - 10:53 am on Jun 24, 2003 (gmt 0)

Hi

I am just about to start a ppc campaign on UK Overture.

The questions I have are:

Is there a great difference in click thru's from postion one to position two to position three.

And

IF you are an e-commerce site is there also a ratio difference. For example if you are position one is your conversion rate higher than in position three.