gregbo - 2:06 am on Jul 24, 2006 (gmt 0)

It has nothing to do with what I like or don't like; it is what the marketplace has to say about the situation. FWIW, I don't think CPC is going away; I do think there will be a sizable number of advertisers who switch to CPA because it will give them better control over their ad spend. Choice is good.