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-- Pay Per Click Engines
---- Study: Click fraud could threaten pay-per-click model


RhinoFish - 3:27 pm on Jul 7, 2006 (gmt 0)


Eliminating lower traffic sites will do one thing... reveal, once those sites are gone, that fraud percentages are higher elsewhere (and that canning the little guys was a mistake).

Analyze your data... fraud doesn't disproportionately come from low traffic sites, quite the opposite is true. Nope, it's not the big legit guys with the most fraudulent clicks either, but people doing fraud cashing for a living aren't mom and pops (and they aren't the NYTimes either). However, they're much better organized, and have higher traffic flows than the <1,000 visitor sites some people are taking aim at...


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