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gregbo - 10:48 pm on Jul 6, 2006 (gmt 0)
How do we decide what is a unique visitor? There isn't a consensus on this yet. Are we so sure that sites with more than 1000 unique visitors (whatever that might be) don't engage in such practices? I agree that entry barriers should be strengthened, but I'm not convinced that setting an arbitrary visitor count is a good way to do it. Given the amount of publishers who claim that they didn't understand they were breaking the AdSense TOS when they were dropped from the program, perhaps at the very least G should give tests, such as you get when you apply for other licenses. The other engines and ad networks could do likewise. At the very least, those people who are breaking the TOS could not claim that they'd never been told what type of behavior was expected of them.
I think the Adsense, YPN and others should not accept any site that has traffic less than 1000 unique visitors per day. When you only have 20 --- 50 visitors a day, each click is something for you. Each click matters, because it's a revenue and a major part of your site revenues. Chances are you may ask friends in other parts to click on them. Tens of thousands of webmasters do this daily, this translates millions of dollars of lost money. So I think that the entry barriers should be strengthend by Adsense and YPN.