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- Advertising
-- Pay Per Click Engines
---- Study: Click fraud could threaten pay-per-click model


BillyS - 8:09 pm on Jul 6, 2006 (gmt 0)


Advertisers know this. The 14% is automatically taken into the ROI calculations due to its affect on the conversion rates.

What the 14% does is hurt us legitimate publishers because we could be getting paid more for sending the higher quality traffic.


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