chiyo - 2:36 am on Jul 7, 2003 (gmt 0)

Very interesting article Keeper thanks!

From what I picked up with q quick read the argument is being made that contextualising by site is better than contextualizing by page, mainly because if the content of a page changes OV and Adsense will take a longer time to pick it up.

I guess that is why Google says Adsense works best on static pages. I guess there are also advantages to the "page theme targeted" methodology as well, and other disadvantages to the "site theme targeted" method as EuropeforVisitors points out, and at the moment by initial feeling is that the jury is still out, and if Adsense can convince people to use their code on static pages mainly, or increase their adsense spidering intervals, page targeting may well outperform site theme targeting.