europeforvisitors - 4:14 pm on Jun 25, 2003 (gmt 0)

How do Sprinks advertisers feel about the new Google AdSense program, which puts AdWords banners or skyscrapers on content sites' pages.

IMHO, one big advantage of AdSense is the way it targets ads to the content of the page (as determined by a Google crawler), not just to the theme of the site. As the owner of a content site, I've been amazed by how quickly AdSense was able to start displaying ads for barge cruises in my article on barge cruises, ads for Silversea cruises in an article on Silversea cruises, and so on. The targeting isn't perfect, but it's surprisingly good.