taxpod - 8:33 pm on Jun 18, 2003 (gmt 0)

It is very hard to determine ROI on any of the PPC programs. I like Sprinks because the clickers are mostly pre-qualified. If you try PPC on Overture or Google, you get a lot of clickers who were just searching for "purple-widgets" without any intent of buying some. With Sprinks a lot of times you get someone who was searching for "purple-widgets," found About and the affiliated sites and then saw your link for people serious about "purple-widgets" and looking to buy.

I get a lot of clickers viewing a single page when they come in off of Overture and Google. The ones who come in off of Sprinks usually view a lot of pages. I currently don't use Google, use Overture on a fixed monthly budget to bring in fresh visitors, and use Sprinks sporadically to bump up sales.