mack - 6:21 am on Jun 12, 2003 (gmt 0) Mack.
I think a lot of businesses are prepared to cut their profits in order to make sure they get the business and not their competetor. If a company is willing to bid high they will rank higher. They get the sale but make a bit less because of the click cost. But profit isn't all it's about when competition is involved. from that sale they made something, their competition made nothing.