steve40 - 12:54 am on Mar 30, 2006 (gmt 0)

I dont think PPC will go away but will evolve including better fraud detection and also further evolve with the increase of Internet Telephony the higher end will be for Pay Per Call and the cost I suspect will be in the order of 4 to 5 times the cost of current offerings , with this technology fully in place the PPC costs may decrease

The internet continues to evolve and advertising will also evolve we could well see current affiliate programmes from the more established older players like CJ changing to a similar Pay Per Call Model and Googles current business model may need to change quickly or they could well be left behind as webmasters will always look for the best way of moniterising traffic and at the same time offering their visitors the best efforts

this is only my own view and I have no doubt others will see the landscape changing in other ways

steve