jeremy_goodrich - 4:32 pm on Jun 25, 2003 (gmt 0)

You should also consider FindWhat, depending on what market you are targeting - aside from the big two, they have a broader reach than LookSmart (and a larger advertiser base than LS thanks to their merger with Espotting).

In addition, if you are selling in Europe, the FindWhat / Espotting merger can't be ignored since they have currently more languages available to sell in than Overture, 2nd only to Google.

Ditto the bit about tracking urls to monitor ROI, though I would say, use them at all times and not just if you are 'concerned' because a well blended marketing mix will generally provide postive ROI, but unless you have a large budget allocation to PPC, it doesn't make sense to leverage a provider that, through tracking, proves less valuable than others.

Try to figure out a desirable CPA or CPO for your products a priori to the marketing campaign - then let it fly. :) Good luck, & let us know how it goes.

(btw, FindWhat's minimum is .10 cents I believe...as is Lycos Insite, so if LS looks like a 'steal' than FindWhat, by comparison, must seem "free")