Chicago - 4:19 pm on Jun 25, 2003 (gmt 0)
LS is a must have for any comprehensive approach. Like other PPC engines, you simply need to carefully select your keywords. Just like with Adwords, you can't ignore the AOL property, and with O, the Y! property, with LS it is the MSN property. Looking at our commerce sites, prior to this post, our clients are doing on average between 4-5% of their sales via LS. As far as the price increase is concerned, that will come with time. LS is a relatively new entrant into the PPC arena. Remember to use source code to track your ROI if you are concerned. Otherwise, it is a no-brainer.