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- Advertising
-- Pay Per Click Engines
---- Click Fraud Internet PPC Advertiser Risk #1


IanKelley - 12:06 am on Feb 10, 2006 (gmt 0)


CPM is FAR easier to manipulate than CPC.

CPM was the first attempt at monetizing the net and a quick look at current CPM rates anywhere will tell you what happened to it.


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