limitup - 1:43 am on Dec 31, 2005 (gmt 0)

Lets not forget that PPC click fraud has been around since the day after GoTo.com launched their bid for rank service 8 years ago.

Yeah but clicks for popular terms were 10 cents back then, not $5 to $50 like they are now. It's a whole different ballgame now ...

Bid prices will continue to rise. They will continue to rise forever, as long as the biggest and most well-funded advertisers are at least able to breakeven. That's just how new advertising mediums mature.

As bid prices continue to rise, so will click fraud. And despite what anyone says to the contrary, you can NOT stop well implemented click fraud. This is a fact. Another fact is that the fraudsters will stop being "lazy" if they have to. The only reason they are lazy now is because it's so darn easy to "earn" free money right now ...