Frequent - 6:32 pm on Dec 30, 2005 (gmt 0)

Nothing goes away, it just gets devalued until the cost justifies the return.

That is why pay-per-conversion is such a good model.

Unfortunately, as was mentioned it has it's own fraud opportunities but they are balanced to the benefit of the advertiser.

Fraud #1- Bad advertisers screwing affiliates/publishers.

Fraud #2- Bad affiliates/publishers screwing other affiliates/publisher (and possibly the advertiser) by taking credit for conversions generated by someone else.

(Yes there are more...)

But, the main benefit is that an honest advertiser has nothing to worry about. They don't pay a thing unless there is an actual sale/conversion. So long as they don't set their payout higher than their profit margin they will make money.

Freq---