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ritualcoffee - 2:33 pm on May 23, 2003 (gmt 0)
Just a small rant about the statements in this article: [clickz.com...] Anyone want to calm me down before I fly off the handle?
Every research report that I have seen (Harris Poll, NPD, doubleclick) have all said that pay per placement absolutely affects brand awareness and recall. Heck, even without the research it seems to be common sense.