redlion - 2:14 pm on Jun 6, 2005 (gmt 0)

I think this was planned before the court case. You can't put a rebrand together in a few weeks.

Apparently it's pronounced "meeva" and they've chosen it as it can be used in any country (and they already own the trademark, of course).

IMO a good move to have one global brand, better than the mouthfull FindWhat-Espotting as I've seen them described a few times.

Maybe building on the new brand and as an independent they will be able to win deals with companies that don't want to share revenue with Google/Yahoo!.

Their new site design is up on [miva.com...]