Kendo - 1:37 am on May 25, 2013 (gmt 0)
No. I am saying that when craftsmanship is missing it is most obvious. It's not personal preference at all. Punching keys to set type does not make proper typography. The Qantas logo was not well crafted and anyone with a smidgin of typography training should know that curved letters like O, Q and S should never ever be the same height as N and M.
That's only one example. Most headlines and brand logos that I see today are not properly spaced. Again it's nothing to do with preferences as there is a right way and a wrong way to do things. The wrong way can turn any word into pidgin English.
The bottom line is that by using a computer to set type can make it legible, but its use may not make one a good graphic designer.